![]() ![]() Remember Fanta, Nickelodeon, Mozzila, Amazon perhaps? □ It’s often attached to the meaning of encouragement and enthusiasm freshness. Orange refers to heat but without the aggressiveness of the color red. The color of energy, fascination, creativity, determination, success, stimulation. Think National Geographic, Nikon, IKEA, DHL, IMDb, Snapchat. At the same time, it’s a color that symbolizes caution and warning, so it’s used by the police, and other relatable hazardous situations. Yellow is a symbol of hope, happiness, friendliness, and energy. The color of the Sun, joyful, happy, playful, intellectual and optimistic. Think of Coca Cola, CNN, YouTube, LEGO, Target… Or our Typology theme, for example □ ![]() It captures attention it’s bold, eye-catching and energetic. It refers to something intense and because of it is used as a dominant color. Red is a symbol of anger, danger, love, passion, strength. That is to say, before you start creating your brand identity color palette, learn about the symbols each color delivers. Knowing the story behind them can have a great impact on the brand strategy of your blog/site/business. Some are bold and aggressive, some are passive and calm, others stable and secure. Before I introduce you to the great free tools you can use to make a brand color palette, let’s dive in into the basics of the meaning of colors in the brand design, shall we?Įvery color speaks a different vibe and carries a different message. Now, I’m no expert in the graphic nor web design, but I researched for many months about the color psychology and its effect to businesses, so. Think of accessibility design of your site, as we explained in our recent post, let alone other aspects of UI. Just how important are brand colors in the overall presence and blog/website making? What is the meaning of colors, how to pair them well and how to make a good brand color palette? These are just some of the topics we cover in this in-depth guide to help you understand, define and choose the perfect colors for you.ĭid you know that the colors you choose can have a huge impact on your business? No matter what type of blog or business you’re planning on starting, colors can make or break the overall experience people have when interacting with you. Facebook Twitter LinkedIn Pinterest Reddit Viber WhatsApp 32 Shares
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